The films, which are being screened on the Tyne and Wear Metro’s social media channels, show members of the Metro fleet project team explaining the modern features on the new trains.
Nexus, the public body that runs Metro, said film was the ideal medium to help customers familiarise themselves with the new Stadler trains, which differ vastly from the current fleet.
Workers in key project roles appear in the campaign to add authenticity and tap into their expert knowledge.
They take the viewer on a walk through the Metro carriage, showcasing technology and customer benefits.
This includes a focus on safety systems, the linear seating layout, USB charging points, climate control, CCTV, accessibility, the automatic sliding steps, digital display screens, handrails and grab poles.
It also looks at doors, the coloured lights around each set of doors, artwork, the public address system and emergency alarm system, customer intercom, priority seating, and the fleet testing process.
The films were shot in an ‘informal and easy-to-understand’ way.
They can be viewed on the Tyne and Wear Metro’s official Instagram, TikTok and Facebook channels.
They will also be available to view on the Nexus and Tyne and Wear Metro YouTube channels.
Michael Richardson, head of fleet and depot replacement at Nexus, said: “This series of short films will really help our customers get to know their new Metro trains as the entry into service continues to make progress.
“This is a really exciting step forward for us and video is a great medium to showcase the new Metro fleet, which will be transformative for comfort, quality and reliability.
“Members of our own project team appear on camera, sharing their expert knowledge of the Stadler trains, and explaining more about the many modern new features on board.
“All of this bitesize content will be appearing on our social media channels to help customers familiarise themselves with the trains, which boast the latest technology and are vastly different from the current Metro fleet.”
The new Metro fleet began entering customer service in December last year.
Stadler, the Swiss train manufacturer, is building 46 new Metro trains for Nexus.
The introduction of the new Metro trains will happen in phases in what is the biggest project in Metro’s history.
Half of the 46 new trains which are on order from Stadler are scheduled to be in service by the end of 2025.
Nexus aims to have all 46 new trains running in customer service over the next two years.
